Boutique Hôtel in Provence

On the road between the Gulf of Saint-Tropez and the majestic nature reserve of the Plaine des Maures, the Domaine Ultimate Provence is a place that boasts a reinvented heritage, a historical wine estate, a famous vintage, an iconic bottle. UP, these are vibrant wines of expression. UP, it is an unsuspected place. UP is a space of freedom: the new landmark of modern epicureans.

UP changes the codes of the traditional wine estate by revealing an intimate place with urban style. Surrounded by a must-see Provencal landscape, the Hotel Ultimate Provence is a soothing invitation to enjoy the moment. The comfortable and tastefully decorated rooms give the hotel a special and subtle atmosphere. Some of them have views of the vineyards, others on the swimming pool or on the Place UP, vibrant heart of the estate. The hotel has 16 rooms, 6 guest rooms, 7 studios and 4 apartments, which are available in family quarters (up to 4 people) and in double rooms. The estate also has an outdoor swimming pool.  

A modern and daring place offering a new look in Provence: design hotel with 33 rooms, rooftop restaurant and terrace, cocktail bar, concerts, electronic brunches, cellar tours and tastings.  

Indissociable from its signature glassware, UP comes in 3 colors: Rosé (the promise of an extra fresh wine), Red (a wine with a modern personality, frowny and elegant), and White (a whirlwind of surprising and refreshing aromas). Up is a wine in the era of time, from a unique vineyard loaded with history and a selection of terroirs revealing the expression of a mineral Provence. The UP vineyard is in organic conversion since 2017, it covers 46 hectares of vines entirely in AOP Côtes de Provence.